Prepared by Shreeya A Pal; Shi Hui Yu; Edited by Samuel Francis Gills on August 8, 2022

The Alberta is Calling campaign, which was launched on August 15th in the markets of Toronto and Vancouver, aims to entice talented, educated, and driven individuals to think about relocating their professions and futures to Alberta. It will showcase Alberta’s numerous cost-of-living, employment, and lifestyle benefits, such as:

  • World-renowned mountain parks that are easily accessible, offering year-round hiking, skiing, biking, and more than 300 days of sunlight
  • Opportunities for employment in new and expanding industries
  • Shorter commuting times on average
  • A huge city home for a small fraction of the price (compared to most of the other Canadian provinces)
  • The nation’s lowest taxes and highest average wages

Here is the link to the campaign website: albertaiscalling.ca

“Alberta’s Recovery Plan has been so effective in growing the economy that we are now facing a shortage of skilled workers across several sectors. Fortunately, Alberta has among the best opportunities and the highest quality of life in Canada, so we’re excited to make our case to Canadians, and let the facts speak for themselves. This campaign will show Canadians in major cities the amazing life that awaits them in Alberta.” Said Jason Kenney, Premier of Alberta

The recovery plan for Alberta has been so successful in boosting the economy that there is currently a lack of trained personnel in several industries. We’re delighted to present our case to Canadians and let the facts speak for themselves since Alberta boasts some of the best possibilities and the highest quality of life in the country. Through this campaign, Canadians in urban centers will learn about the incredible life Alberta has to offer.

The $2.6 million campaign will be prominently shown on social media and other digital platforms, on radio, and in busy areas of Vancouver and Toronto. With additional high-impact techniques in both markets, it debuts in two phases, the first of which happens today and the second of which happens in the middle of September.


Facts in brief:

  • With more than 100,000 unfilled positions, the unemployment rate is significant.
    • Businesses in Alberta report that 78% of them are unable to meet demand due to shortages.
    • In 2022, Alberta experienced the nation’s largest employment growth.
      • Despite both provinces having bigger populations, the number of jobs in Alberta expanded by 68,200 between December 2021 and July 2022 as opposed to 47,800 in Ontario and 45,400 in British Columbia.
  • Workers in Alberta continue to earn the most of any jurisdiction.
    • The highest average weekly income in the nation as of May 2022 is $1,251 in Alberta, followed by Ontario ($1,197) and British Columbia ($1,159).
    • The median after-tax income for Alberta families in 2020 was $104,000, according to Statistics Canada’s 2020 Canadian Income Survey, which was published in March 2022. This is more than $7,000 more than the median income for Ontario families and almost $10,000 more than the median income for British Columbia families.
  • Alberta has more inexpensive housing than Toronto or Vancouver.
    • When compared to 92 major cities worldwide, the Demographia International Housing Affordability survey, published in March 2022, ranked Edmonton and Calgary among the top 10 most affordable housing markets.
      • The average home sale price in Edmonton over the past three years was $383,000, which is 34% less than the price in Greater Vancouver and 38% less than the price in Greater Toronto, according to data from the Canadian Real Estate Association (CREA).
      • The average price of a property sold in Calgary was $484,000, which is 43% less than the price in Greater Vancouver and 48% less than the price in Greater Toronto.
  • According to CREA data, property prices are also substantially steadier in Alberta:
  • Home sale prices have increased by 18% in Edmonton and 21% in Calgary during the past ten years, respectively.
    • Vancouver saw a 52% increase in home sale prices over that time, while Toronto saw a 135% increase.
  • According to the CMHC’s February 2021 Rental Market Report, Alberta has more reasonable rents. In the previous three years:
    • Edmonton’s average rent was 71% less than that of Toronto and 79% less than that of Vancouver.
    • The average rent in Calgary was 74% less than that in Toronto and 82% less than that in Vancouver.
  • The average personal tax burden for Alberta families is lower (for 2022, assuming yearly family incomes of $75k, $150k, and $300k).
    • An Alberta family with two children will pay less in taxes on average by $3,800, $8,700, and $20,700 compared to an Ontario family.
    • An Alberta family with two children will pay, on average, $1,400, $4,900, and $13,100 less in taxes than a family with two children in British Columbia.
    • Sales taxes, payroll taxes, and health insurance premiums are all absent from Alberta.
  • Edmonton and Calgary employees commute less frequently.
    • Workers in Edmonton* and Calgary* spent an average of 25.9 and 26.5 minutes travelling to work (one-way), according to the 2016 Census. In Toronto*, it takes 34.0 minutes, and in Vancouver*, it takes 29.7 minutes.
  • In the first three months of 2022, Alberta experienced the largest net interprovincial migration in Canada (5,351 persons).

Get in touch with us to know your chances of moving to Alberta.  Check out Owlspriority Immigration’s Canada Settlement Resources to learn about finding employment in Canada, making your initial days stress-free, etc.

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